Luke Sayers apologises to ex-wife as lewd photo defamation case settles

Former Carlton president acknowledges Cate Sayers did not post explicit image, ending year-long legal saga

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Luke Sayers, the former president of the Carlton Football Club and former PwC boss, has apologised unreservedly to his ex-wife Cate Sayers and accepted that she was not responsible for posting an explicit photo of him on his X account, as her defamation case against him settled in the Victorian Supreme Court on Friday.

The settlement brings a close to a highly publicised dispute that began in January 2025, when an image of Mr Sayers's penis was posted on his X (formerly Twitter) account while he was in Italy with his wife and daughters. Mr Sayers claimed his account was hacked and denied posting the photo.

Cate Sayers sued him for defamation a year later, alleging he had provided a statutory declaration to AFL investigators falsely stating that she was responsible for accessing the account and publishing the picture. In court documents, she argued that the AFL investigation was inadequate because she was never interviewed and Mr Sayers's phone was not forensically examined.

At the brief hearing on Friday, Mr Sayers's legal counsel, Sandip Mukerjea, read a statement from his client apologising “unreservedly” to his former wife and acknowledging the “hurt and harm” she had faced. Mr Sayers was not present.

In a statement outside court, Ms Sayers said she was pleased with the outcome and that she had started the legal proceedings to establish the truth.

“I acknowledge Luke's public apology to me today, including his clear statement that I was not responsible for posting an explicit image on his X account,” she said. “This brings to a close a painful and difficult chapter that began with extraordinary claims made about me that were accepted without challenge by powerful institutions and powerful people.”

She added that she had been overwhelmed by the support of many women whose reputations had been treated as “expendable”, and thanked them. She declined to disclose whether a financial settlement had been reached.

The settlement comes after Mr Sayers earlier failed in an application to have the case transferred to the Federal Circuit and Family Court, a move that would have prevented media reporting. An AFL inquiry had previously cleared Mr Sayers of breaching league rules, finding that access to his account “was compromised” on the available evidence.

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Analysis

Why This Matters

  • The case highlights how reputations – particularly of women – can be damaged when accusations are made without thorough investigation, and how legal systems can be used to seek vindication.
  • It brings scrutiny to the AFL's handling of internal investigations, especially where evidence such as forensic examination of phones was reportedly not pursued.
  • For a former high-profile corporate leader and sporting club president, the public apology and settlement mark a significant personal and professional reversal.

Background

Luke Sayers was president of the Carlton Football Club until January 2025, when the explicit photo was posted on his X account. He stepped down shortly after. He is also the former chief executive of PwC Australia. The defamation case stemmed from a statutory declaration he gave to AFL investigators, in which he allegedly said his ex-wife was responsible for the post. Ms Sayers denied it and sued. The matter has played out in Melbourne media for over a year.

Key Perspectives

Cate Sayers: She sought to clear her name, saying the case was about establishing the truth and that her reputation was treated as “expendable”. She has expressed gratitude for the support of other women in similar situations. Luke Sayers: Through his legal team, he has now accepted that his former wife was not responsible for the post and apologised for the harm caused. He did not appear in court. Critics and observers: Some may question the adequacy of the AFL's initial investigation, particularly given that Ms Sayers was not interviewed and the phone was not examined. The settlement prevents further details from emerging in open court.

What to Watch

  • Whether any financial settlement is disclosed in future.
  • The impact on Mr Sayers's ongoing professional roles, including any board positions or advisory work.
  • Any further comments from the AFL or from women's advocacy groups about how such matters are handled by sporting bodies.

Sources

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