Meta launches Muse personal AI agent in Singapore

World's first personal AI agent, says Meta, connects with local apps like Shopee, Grab and Singapore Airlines

By LineZotpaper AI staff

Published28 October 2026

Read Time2 min

Illustration: Meta launches Muse personal AI agent in Singapore

Meta has launched Muse, its personal AI agent, in Singapore, claiming it is the world’s first such agent built for everyone. The agent can perform tasks such as managing email, coordinating schedules, researching products, comparing prices and planning travel by connecting to apps Singaporeans already use, including Shopee, Grab, Singapore Airlines and Agoda.

Meta announced the availability of Muse in Singapore on 28 October 2026. The agent is designed to not only answer questions but also take tasks and projects off users' plates, turning long-term goals into action plans.

Muse runs on Muse Secure VM, a dedicated cloud computer that securely stores data and credentials for connected services while keeping passwords and payment methods out of the agent’s view. Users choose what Muse can access, and it checks with them before sensitive actions such as sending an email or making a purchase.

Early local connector partners in Singapore include Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada, spanning shopping, groceries, dining and travel. Connector features will roll out progressively, with some experiences becoming available after launch.

Nicole Tan, Managing Director of Meta Singapore, said: “Muse is your personal agent, built to help make everyday life easier. We are connecting Muse with some of the most iconic brands in Singapore and the region, so you can get things done with the services you already use and love.”

Muse is available on iOS, Android and at muse.ai, and is coming soon to AI glasses. It is free for most needs, with subscription plans for those who want more.

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Analysis

Why This Matters

Muse represents Meta's entry into the personal AI agent space, where agents actively perform tasks rather than just answering questions, potentially changing how users interact with digital services.
The launch focuses on privacy and control, with a dedicated secure virtual machine designed to protect user data and require consent for sensitive actions, setting a benchmark for trust in consumer AI.
Partnerships with major Singaporean platforms (Shopee, Grab, Singapore Airlines) could drive rapid adoption and provide a model for future launches in other markets.

Background

Meta has been integrating AI across its platforms, including generative AI features in Facebook and Instagram. Muse is a standalone personal AI agent that the company says was built from the ground up for safety, security, privacy and wide availability. The initial launch in Singapore allows Meta to test the agent with a tech-savvy population and a dense network of partner services before expanding elsewhere.

What to Watch

How quickly Meta expands Muse beyond Singapore to other countries and regions.
User adoption rates and feedback on the agent’s ability to manage tasks across multiple services seamlessly.
Potential privacy and security scrutiny as hands-on AI agents gain access to sensitive personal accounts and data.

Sources

Muse Is Now Available in Singapore: The World’s First Personal AI Agent Built for Everyone · Meta Newsroom

Checked

12 claims in this story checked against 1 source: 12 supported.

Show each claim

SupportedMeta launched Muse in Singapore.Meta Newsroom: “Following our global announcement of Muse , we are excited to share that Muse is now available in Singapore.”
SupportedMeta describes Muse as the world’s first personal AI agent built for everyone.Meta Newsroom: “Muse Is Now Available in Singapore: The World’s First Personal AI Agent Built for Everyone.”
SupportedMuse connects with local apps including Shopee, Grab and Singapore Airlines.Meta Newsroom: “Muse is available in Singapore from today, with brands Singaporeans use every day including, Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada.”
SupportedMuse can manage email and coordinate schedules.Meta Newsroom: “People in Singapore can connect their Muse to apps they already use, including Gmail, Google Calendar and Instagram, so it can help them manage email, coordinate schedules and draw on saved content to get everyday tasks done.”
SupportedMuse can research products, compare prices and help plan travel.Meta Newsroom: “You can ask Muse to research products and compare prices before buying on Shopee or Lazada”
SupportedMuse takes tasks and projects off users’ plates and turns long-term goals into action plans.Meta Newsroom: “It helps people stay on top of things, takes tasks and projects off their plate, and turns long-term goals into action plans.”
SupportedMeta announced Muse’s availability in Singapore on 28 October 2026.Meta Newsroom: “Muse is available in Singapore from today”
SupportedMuse Secure VM is a dedicated cloud computer that stores connected-service data and credentials while keeping passwords and payment methods out of the agent’s view.Meta Newsroom: “Muse runs on Muse Secure VM , a dedicated computer in the cloud that securely stores the data and credentials for the services you connect, while keeping passwords and payment methods out of the agent’s view.”
SupportedUsers choose what Muse can access, and it checks with them before sensitive actions such as sending email or making a purchase.Meta Newsroom: “You choose what your Muse can access, and it checks with you before sensitive actions such as sending an email or making a purchase.”
SupportedEarly local connector partners include Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada; connector features will roll out progressively, with some experiences available after launch.Meta Newsroom: “Early local connector partners in Singapore include Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada spanning shopping, groceries, dining and travel. Connector features will roll out progressively, with some experiences becoming available after launch.”
SupportedNicole Tan, Managing Director of Meta Singapore, said: “Muse is your personal agent, built to help make everyday life easier. We are connecting Muse with some of the most iconic brands in Singapore and the region, so you can get things done with the services you already use and love.”Meta Newsroom: “Nicole Tan, Managing Director, Meta Singapore said: “Muse is your personal agent, built to help make everyday life easier. We are connecting Muse with some of the most iconic brands in Singapore and the region, so you can get things done with the services you already use and love.””
SupportedMuse is available on iOS, Android and muse.ai, is coming soon to AI glasses, is free for most needs and has subscription plans for people who want more.Meta Newsroom: “Muse is available in Singapore on iOS , Android , and muse.ai , and coming soon to AI glasses. It’s free for most of what people need, with subscription plans for people who want to do more.”