Meta has quietly launched an AI fashion app called Style Sketch that helps users digitise their wardrobes and generate outfit ideas using their existing clothes, with virtual try-on features matched to their body shape and skin tone.
The app, available on iOS and Android in Indonesia, Singapore and Thailand, connects to Instagram to build a virtual closet from photos users have already posted, or allows them to add items manually by taking photos or uploading images. Style Sketch then suggests outfit combinations based on the user's wardrobe and style preferences. Users can try on the outfits on a "realistic model matched to your body shape and skin tone," the app description reads.
The app can also help plan outfits for trips: if users enter a destination, trip length and planned activities, they can get a day-by-day outfit plan that takes the weather forecast and itinerary into account.
Style Sketch was first spotted by social media consultant Matt Navarra. Meta did not respond to a request for comment, and it is unclear whether the company plans a wider launch.
The fashion app is part of a broader effort by Meta to release more apps. In recent months the company has launched Waddle World, an AI Tamagotchi-style game; Pocket, a tool for vibe-coding games; and Vibes, for generating AI videos. The Wall Street Journal reported earlier this year that chief executive Mark Zuckerberg told employees the company intends to ship many more apps, driven by AI efficiencies.
Several apps already use AI to help users digitise wardrobes, including startup Alta and Google Photos, which offers tools for creating digital closets and outfit ideas.
Analysis
Why This Matters
- Meta is entering the fashion-tech space with deep integration into Instagram, where many users already document their outfits, giving the company an advantage over standalone apps.
- Virtual try-on and wardrobe digitisation are growing trends in retail and social media; Meta's entry could accelerate adoption.
- The launch signals Meta's strategy of releasing numerous AI-powered apps quickly, testing concepts in smaller markets before global rollouts.
Background
Meta has stepped up its release of standalone AI apps in recent months, including games and creative tools. The company is reportedly aiming to ship far more apps than it has historically, with chief executive Mark Zuckerberg telling employees that AI-driven efficiencies make it faster to develop and launch new products. Style Sketch joins a field of existing wardrobe-digitisation tools from startups such as Alta and from Google Photos.
What to Watch
- Whether Meta expands Style Sketch to the US, Europe and other major markets.
- How the app competes with established wardrobe-digitisation tools and whether its Instagram integration draws users.
- User reception to AI-generated virtual try-ons matched to body shape and skin tone, a feature that raises both utility and ethical considerations.
Checked
12 claims in this story checked against 1 source: 11 supported.
Show each claim
- SupportedMeta has quietly launched an AI fashion app called Style Sketch.TechCrunch: “Meta has quietly launched Style Sketch , an AI fashion app”
- SupportedStyle Sketch builds a virtual wardrobe from photos users have posted on Instagram.TechCrunch: “The app connects to Instagram to build a virtual closet from photos you’ve posted”
- SupportedStyle Sketch suggests outfit combinations using clothes users already own.TechCrunch: “Style Sketch then suggests outfit combinations built from your wardrobe matched to your style.”
- SupportedVirtual try-ons use a model matched to the user's body shape and skin tone.TechCrunch: “Users can then try on the outfits on a “realistic model matched to your body shape and skin tone,” the app description reads.”
- SupportedThe app is available on iOS and Android in Indonesia, Singapore and Thailand.TechCrunch: “The app, which was first spotted by social media consultant Matt Navarra , is available in Indonesia, Singapore, and Thailand on iOS and Android .”
- SupportedUsers can get a day-by-day trip outfit plan based on their destination, trip length, activities, the weather forecast and itinerary.TechCrunch: “If they enter their destination, trip length, and planned activities, users can get a day-by-day outfit plan that takes the weather forecast and itinerary into account.”
- SupportedSocial media consultant Matt Navarra first spotted the app.TechCrunch: “The app, which was first spotted by social media consultant Matt Navarra”
- SupportedMeta did not respond to a request for comment.TechCrunch: “Meta did not respond to TechCrunch’s request for comment.”
- SupportedIt is unclear whether Meta plans a wider launch of Style Sketch.TechCrunch: “It’s unknown whether Meta plans to launch Style Sketch more widely.”
- SupportedMeta has recently launched Waddle World, Pocket and Vibes.TechCrunch: “Most recently, the company launched an app called Waddle World”
- SupportedThe Wall Street Journal reported that Mark Zuckerberg told employees Meta plans to release many more apps, with AI efficiencies making it faster and easier to ship them.TechCrunch: “The Wall Street Journal reported earlier this year that CEO Mark Zuckerberg told employees the company plans to release far more apps than it has historically, as AI-driven efficiencies have made it faster and easier to ship new apps.”
- Partly supportedGoogle Photos is among the apps using AI to help digitise wardrobes and offers digital-closet and outfit-idea tools.TechCrunch: “Several apps already use AI to help users digitize their wardrobes and visualize new outfits, including startups like Alta . Even Google Photos offers tools that let users turn photos of their clothes into digital closets where they can create new outfit ideas.”
