George McMaster, a third-generation farmer near Islandmagee in County Antrim, started his career milking eight cows in a byre and relying on his eyes to spot health problems. He now watches his 300-strong herd through an AI camera feed in his milking parlour. The device assigns each cow its own ID, records a short video daily, analyses it and flags changes, often before they are visible to the human eye. For McMaster, it is "absolutely incredible to move from all hand-done to sitting on the phone, watching what's happening outside".
His son Jack, who is taking over the farm, said the CattleEye app, developed by a local company, catches lameness and other issues far earlier than traditional observation. "If cows are in better health, we get more milk and they're happier - happy cows make happy farmers," he said.
Caleb Howard manages 90 Jersey cows near Coagh in County Tyrone, where they voluntarily filter in and out of a robotic milking machine. He believes "everything is going down the robotic route" and credits high-speed broadband, delivered under the Project Stratum scheme, with allowing him to open a farm shop with electronic payments. "Ten years ago... it was just like a slightly faster dial-up," he recalled. Colin Hutchinson from Fibrus, which delivered the project, said broadband has had a "massive" economic impact, enabling rural businesses to thrive.
Robert Smyth, a dairy farmer near Randalstown, has used the FarmDrive app to run his 100-cow herd for four years, replacing paper records with digital compliance reports. The app's developer, Gareth McDonald, calls it "Facebook for cows" and stresses that AI should act as an adviser, not a decision-maker. "We're very much of the opinion we don't want the AI making the decision for the farmer," he said.
Ian Marshall, former president of the Ulster Farmers' Union, compares the current shift to Harry Ferguson's tractor linkage system developed almost a century ago. He argues that digitalisation and data will help farmers meet "the three pillars of sustainability - economic, environmental and social" while delivering good, sustainable food.
