One Nation Victorian deputy defends AI-generated campaign video against racism claims

Colleen Harkin says clip highlights crime and social cohesion, while Barnaby Joyce calls machete crime “incredibly scary”

By LineZotpaper
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One Nation's Victorian deputy leader, Colleen Harkin, has defended an AI-generated campaign video that depicts a machete-wielding man of African appearance and a suicide bomber of Middle Eastern appearance, rejecting suggestions it is racist. In an interview with 774 ABC Melbourne, she said the video addressed “big issues” including crime and social cohesion.

Ms Harkin told Raf Epstein she did not accept the premise that the video, screened at the party's campaign launch in Melbourne earlier this month, was racist. “It is big issues that need to be addressed,” she said, adding that the video reflected a “general view about all the things that are going wrong in Australia.” Most people, she said, would agree “we do have problems with crime in the state, we do have problems with social cohesion and where it's coming from.”

When pressed on whether the material judged people as members of a group rather than as individuals, Ms Harkin denied any prejudice. “Would you complain if it was a white-skinned person or a female with blonde hair?” she asked.

The clip previously sparked a dispute between a Tasmanian cafe owner offended by the video and Pauline Hanson's daughter, who is a customer at the business.

Over the weekend, federal One Nation MP Barnaby Joyce said he had not seen the video, but described “machete crime” as “an incredibly scary thing.” “People are terrified of the law-and-order issues in Victoria and it should be dealt with,” he told the ABC.

Ms Harkin also used the interview to say One Nation Victoria was not interested in a coalition with the Liberals but would direct preferences to the party ahead of Labor. “Labor is our political enemy and the Liberal Party is our political competition,” she said. “We will work with anybody to remove Labor, anybody.” She also claimed climate change was irrelevant to the Australian economy and said the party was serious about rescinding Victoria's landmark Treaty.

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Analysis

Why This Matters

  • The controversy puts AI-generated political content at the centre of a state election campaign, raising questions about how synthetic images are used to talk about race and crime.
  • One Nation is campaigning heavily on law and order and opposition to Victoria's Treaty, issues that are likely to shape the contest.
  • The dispute has already drawn in party figures beyond Victoria, including a federal MP and Pauline Hanson's family.

Background

The video was shown at One Nation's Victorian campaign launch in Melbourne in early October. It is part of a broader push by the party to make crime and social cohesion central issues in the state election campaign. Victoria signed a landmark Treaty agreement into law in 2025, and One Nation says it is serious about rescinding it. AI-generated imagery in political advertising has become a sensitive topic in elections around the world, as it becomes harder for voters to tell synthetic content from real footage.

Key Perspectives

One Nation Victoria: Colleen Harkin defends the video as a statement of “big issues” such as crime and social cohesion, denies it is racist, and says the party will preference the Liberals ahead of Labor but will not enter a coalition. Critics: The video has been criticised as stereotyping people by their appearance or background. A Tasmanian cafe owner said they were offended, leading to a public dispute involving Pauline Hanson's daughter. Barnaby Joyce: The federal One Nation MP says he has not seen the video, but calls machete crime “incredibly scary” and says law and order in Victoria must be dealt with.

What to Watch

  • How Victorian party leaders respond to the video, and whether they condemn or distance themselves from it.
  • Whether One Nation leans further into AI-generated advertising, and whether it prompts debate over rules for synthetic political content.
  • The role of crime and the Treaty in the election campaign as voting approaches.

Sources

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

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