Sam Liang, the CEO and co-founder of Otter.ai, drew inspiration for the AI notetaking business from his struggle to understand his professors after moving from China to study in the United States, Fortune reports. The company says it has transcribed more than 1 billion meetings for over 40 million users.
Liang moved from China to the United States to study and could barely understand his professors because of the language barrier, so he took a Sony Walkman to class, recorded every lecture, and replayed the tapes until he understood them. That became the inspiration for Otter.ai, which he co-founded in 2016.
The company now has more than 240 employees and has hit $100 million a year in revenue. Last month it secured $320 million in financing from investors that include early backers of Google, Zoom, and Tesla. The pandemic moved meetings onto Zoom. Otter’s revenue grew 800% from 2019 to 2020.
Liang first studied at the University of Arizona and then at Stanford University for his PhD, where his faculty advisor was David Cheriton, who famously wrote a $100,000 check to launch Google. “He instilled in me the importance of true big thinking, and ignited my drive to one day set up a company of my own,” Liang told Fortune.
He worked at Cisco and Tropos Networks before joining Google in 2006 as a tech lead, where his work on the “blue dot” became the backbone of Google Maps. He left in 2010 to co-found his first startup, Alohar Mobile, acquired by Alibaba in 2013 for millions. When he began pitching the idea for Otter, voice data was expensive and AI was not yet on people’s radars. “Many investors thought we were crazy,” he recalled. “We were well ahead of the game, long before ChatGPT and the proliferation of AI meeting assistants.”
Growing up in China during and after the Cultural Revolution, when food was rationed, taught Liang to live very simply, he said. The company provides free lunch for staff, but he skips it and instead drinks Arnold Schwarzenegger’s smoothie recipe, split into three bottles for breakfast, lunch, and an afternoon snack. He lives in the suburbs of Mountain View, near Otter’s office, and sometimes bikes to work.
His main indulgence is traveling the world to run marathons; he has completed 12, including the London Marathon this year with his wife. He runs about three miles each weekday and up to 18 miles on Saturdays. Liang said he does not take much vacation because he is focused on building Otter, and he has no plans to slow down.
Analysis
Why This Matters
- Otter.ai’s growth signals the mainstream adoption of AI-powered meeting assistants, a market that exploded after remote work became widespread.
- The company’s $320 million financing round shows investors are betting heavily on AI transcription and note-taking tools, a space that includes competitors like Fireflies.ai and Fathom.
- Liang’s frugal approach as a founder, shaped by scarcity in childhood, offers a counterpoint to the lavish spending often associated with Silicon Valley startups.
Background
Sam Liang founded Otter.ai in 2016 as AISense with co-founder Yun Fu, launching a free version in February 2018 and a paid tier three months later. The tool uses artificial intelligence to transcribe and summarize meetings in real time. The company is now being integrated with OpenAI, Claude, and Google, among others. Liang studied engineering at the University of Arizona and earned a PhD at Stanford, where his advisor David Cheriton was an early Google backer.
Key Perspectives
- Sam Liang, CEO and co-founder of Otter.ai: Says his experience growing up with limited food taught him to live frugally and approach business spending with similar discipline; he believes every dollar should earn its way into the budget, whether for headcount, tools, or marketing.
What to Watch
- Integration announcements: Otter.ai is currently being integrated with OpenAI, Claude, and Google, partnerships that could expand its user base further.
- Competitive landscape: As AI meeting assistants proliferate, Otter’s ability to maintain revenue growth and market share will be tested.
- Liang’s personal investment: He remains deeply involved day-to-day, with no retirement plans, suggesting he will continue to drive the company’s direction for the foreseeable future.
Checked
12 claims in this story checked against 1 source: 10 supported.
Show each claim
- SupportedLiang said, “He instilled in me the importance of true big thinking, and ignited my drive to one day set up a company of my own.”Fortune | FORTUNE: ““He instilled in me the importance of true big thinking, and ignited my drive to one day set up a company of my own,” Liang tells Fortune .”
- SupportedLiang recalled, “Many investors thought we were crazy.”Fortune | FORTUNE: ““Many investors thought we were crazy,” he recalls.”
- SupportedLiang said, “We were well ahead of the game, long before ChatGPT and the proliferation of AI meeting assistants.”Fortune | FORTUNE: ““We were well ahead of the game, long before ChatGPT and the proliferation of AI meeting assistants.”
- SupportedLiang’s lecture-recording experience inspired Otter.ai.Fortune | FORTUNE: “That became the inspiration for the AI notetaker, Otter.ai, that he co-founded in 2016.”
- SupportedOtter.ai makes $100 million a year in revenue.Fortune | FORTUNE: “The company now has more than 240 employees, has hit $100 million a year in revenue”
- SupportedOtter.ai secured $320 million in financing last month.Fortune | FORTUNE: “Last month, it secured $320 million in financing, and investors include early backers of Google, Zoom and Tesla .”
- SupportedOtter.ai says it has transcribed more than 1 billion meetings.Fortune | FORTUNE: “The company says it has since transcribed more than 1 billion meetings for over 40 million users.”
- SupportedOtter.ai says it has transcribed meetings for over 40 million users.Fortune | FORTUNE: “The company says it has since transcribed more than 1 billion meetings for over 40 million users.”
- SupportedLiang still lives frugally.Fortune | FORTUNE: “But shaped by his Chinese upbringing, Liang still lives frugally.”
- SupportedAfter moving from China to study in the US, Liang struggled to understand his professors, so he recorded their lectures on a Sony Walkman and replayed them.Fortune | FORTUNE: “When Sam Liang, the milliomaire CEO and co-founder of Otter.ai, moved from China to the U.S. to study, he could barely understand his professors because of the language barrier. So he took a Sony Walkman to class, recorded every lecture, and replayed the tapes until he understood them.”
- Partly supportedLiang drinks his smoothie in three bottles, for breakfast, lunch and an afternoon snack.Fortune | FORTUNE: “I drink about a third in the morning, then pour the rest into two big bottles for my lunch and an afternoon snack.”
- Partly supportedLiang runs about three miles each weekday.Fortune | FORTUNE: “Every morning, after a quick check of Slack and emails, I head out for a run , typically around three miles on a weekday.”