Reform UK fined £2,187 for missing imprints on election material

Party also reports ITV to police over undercover investigation into racist remarks

By LineZotpaper
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Reform UK has been fined more than £2,000 by the Electoral Commission for failing to declare itself as the publisher of campaign material, with an additional penalty for late payment. Separately, the party has reported ITV to police over an undercover investigation that revealed racist language by party members, and is threatening legal action against the broadcaster.

The Electoral Commission imposed a fine of £1,750 on Reform UK after four items of election material were found to be missing an “imprint”, the declaration that tells voters who published and paid for the promotional message. The fine was increased by a quarter to £2,187 after the party missed the payment deadline of 23 September. The penalty was eventually paid on 20 October.

Jackie Killeen, the commission’s director of Electoral Administration and Regulation, said: “The UK’s political finance and imprints laws are there to ensure transparency in both the finances of political parties and the materials produced to influence voters. As a regulator, we take proportionate action based on the facts and circumstances of each case, as set out in our enforcement policy. We seek to support compliance and deliver transparency, and we will take enforcement action where necessary.”

The fine is separate from a complaint about Reform’s campaign material in the Gorton and Denton by-election in February, where the party sent a letter designed to look handwritten by a local resident who was actually a Reform worker, without including an imprint. Reform blamed a printing error.

Separately, Reform UK has reported ITV to the police after an undercover investigation by the broadcaster showed councillors and candidates using racist language, including referring to black children as “animals” and describing an area as “infested” with Asian families. Zia Yusuf, the party’s home affairs spokesperson, announced legal action against ITV journalists and the broadcaster’s board of directors, accusing them of fabricating news and claiming an undercover reporter had “doctored” her passport to gain a position as a Reform press officer. Yusuf also said two undercover reporters who joined campaigning in Portsmouth had been reported to the police, saying it is illegal to pay someone to canvass for a candidate.

An ITV spokesperson said: “ITV stands by its journalism. The programme Undercover: A Year In Reform was produced in compliance with the Ofcom broadcasting code, relevant laws, and its broadcast is in the public interest. All journalists were instructed to operate within this framework and did so under the supervision of the programme’s producers. Should the police get in touch, we would fully cooperate.”

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Analysis

Why This Matters

  • The fine underscores ongoing scrutiny over political parties' compliance with transparency laws governing election material.
  • Reform UK’s decision to pursue legal action against ITV escalates a clash between a major political party and a national broadcaster, raising questions about press freedom and the limits of undercover journalism.
  • The outcome of the police report could set a precedent for how political parties respond to critical media investigations.

Background

Reform UK, led by Nigel Farage, is a right-wing populist party that has gained significant support in recent UK elections. The Electoral Commission enforces rules requiring campaign material to carry an imprint identifying the publisher and promoter, ensuring voters know who is behind political messages. Separately, ITV’s undercover programme filmed party members making racist remarks, which Reform has denounced as a setup.

Key Perspectives

Electoral Commission: The regulator emphasises that imprints laws ensure transparency and that it will take enforcement action where necessary, as it did with the fine for missing declarations. Reform UK: The party claims the missing imprint was a printing error and argues the ITV investigation involved illegal practices, including doctored documents and paid canvassing, justifying its police report and legal threat. ITV: The broadcaster defends its journalism as compliant with broadcasting rules and in the public interest, stating it will cooperate fully if police investigate.

What to Watch

  • Whether the police investigate Reform’s complaint against ITV and any resulting charges.
  • Any further Electoral Commission fines or rulings on the separate Gorton and Denton by-election complaint.
  • The impact of the ITV programme on Reform UK’s public support and internal party discipline.

Sources

Checked

12 claims in this story checked against 1 source: 11 supported.

Show each claim
  1. SupportedReform UK was fined £2,187 over missing imprints on election material.UK news | The Guardian: “the fine was increased by a quarter to £2,187 as a result of Reform UK missing the payment deadline”
  2. SupportedThe fine was for failing to declare Reform UK as publisher, with an additional penalty for late payment.UK news | The Guardian: “Reform UK has been fined more than £2,000 for failing to declare it was the publisher of campaign material seen by voters – including an additional penalty for failing to pay on time.”
  3. SupportedFour items of election material were missing an imprint, and the original fine was £1,750.UK news | The Guardian: “after four items of elections material were missing an “imprint””
  4. SupportedThe fine rose by a quarter after Reform missed the 23 September payment deadline, and was paid on 20 October.UK news | The Guardian: “It was due to pay £1,750 on 23 September. However, the fine was increased by a quarter to £2,187 as a result of Reform UK missing the payment deadline, with the penalty eventually paid a month later on 20 October 2026.”
  5. SupportedJackie Killeen said the UK’s political finance and imprints laws are intended to ensure transparency.UK news | The Guardian: ““The UK’s political finance and imprints laws are there to ensure transparency in both the finances of political parties and the materials produced to influence voters.””
  6. SupportedThe fine is separate from a February complaint about Reform material in the Gorton and Denton by-election, including a letter made to look handwritten by a Reform worker without an imprint; Reform blamed a printing error.UK news | The Guardian: “The fine is unrelated to a separate complaint about the Reform candidate’s election material in the Gorton and Denton byelection in February this year. On that occasion, the party sent out a letter designed to look as if it was handwritten by local resident Patricia Clegg”
  7. SupportedReform reported ITV to police over an investigation that revealed racist remarks by party members.UK news | The Guardian: “the party said it has reported ITV to the police after the broadcaster’s exposé which revealed racist remarks by members of the party.”
  8. SupportedThe investigation showed Reform councillors and candidates using racist language, including calling black children “animals” and describing an area as “infested” with Asian families.UK news | The Guardian: “In one excerpt, black children were referred to as “animals”, while in another a Reform member said his area had become “infested” with Asian families.”
  9. Partly supportedZia Yusuf announced legal action against ITV journalists and the broadcaster’s board, accusing them of fabricating news.UK news | The Guardian: “Yusuf said: “We have reported multiple ITV journalists and their board of directors to the police, and will be taking legal action against all of them. Journalists are supposed to report the news. These ones set out to create it.””
  10. SupportedYusuf claimed an undercover reporter had “doctored” her passport to get a job as a Reform press officer.UK news | The Guardian: “He claimed that the undercover ITV reporter who became employed as a Reform press officer had “doctored” her passport to gain the job.”
  11. SupportedYusuf said two undercover reporters who campaigned in Portsmouth had been reported to police, saying it is illegal to pay someone to canvass for a candidate.UK news | The Guardian: “He also said two undercover reporters who joined Reform members campaigning in Portsmouth had been reported to the police, as it is illegal to pay someone to canvass for a candidate.”
  12. SupportedITV said it stands by its journalism and that the programme complied with the Ofcom code and relevant laws and was in the public interest.UK news | The Guardian: ““ITV stands by its journalism. The programme Undercover: A Year In Reform was produced in compliance with the Ofcom broadcasting code, relevant laws, and its broadcast is in the public interest.””

Zotpaper

Written by Harper Lane on the World desk. Claims checked by Ines Fairley, verification. Read for legal risk by Marcus Hale, legal. Edited by Angus Burke, chief sub.

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