Machenta, founded by researchers from Imperial College London, is taking a contrarian approach to rivals that are amassing real-world data for general-purpose robot models. Edward Johns, the startup's CEO and cofounder and an Imperial professor, said the company trains its model in computer-generated environments that mimic how objects move and interact, without using a "single pixel of real-world data." After watching a task performed once, such as tidying a table or putting objects into a box, the model can direct a robot to perform it without further training, Johns said. In a video shared with Business Insider, three robots pack and close a box on an assembly line, a task Johns said they learned this way.
The startup has 11 employees and remains focused on research, with no near-term plans to commercialize its technology. Its model can learn some tasks immediately, but more precise tasks and complex movements remain challenging.
Machenta faces rivals with multibillion-dollar valuations in one of robotics' most competitive fields. California-based competitors include Physical Intelligence, valued at roughly $11 billion, and FieldAI, which is raising funding at a $10 billion valuation. Another rival, Skild AI, valued at over $14 billion, is already selling technology with similar capabilities. In August, Skild unveiled a model that it said could perform previously unseen tasks lasting up to 10 minutes after a single video demonstration, and last month said it had reached $100 million in annual recurring revenue from more than 60 customers.
Johns began investigating whether robots could learn as quickly as humans at his Imperial College lab six years ago. In early experiments, researchers physically guided a robot through a task, and the robot then spent about 30 minutes collecting additional data before performing it alone. Johns and former PhD student Vitalis Vosylius, now cofounder, spent years working to remove that step, founding Machenta late last year. The company plans to use the funding to expand its team and train its model with more computing power and simulated data, hoping to teach robots more precise and complex tasks.
Machenta declined to disclose its valuation.
