The Cabinet Office is preparing to roll out a campaign advising households on how to prepare for emergencies ranging from extreme weather events to attacks by hostile nations, multiple sources told the Guardian. Recommendations are expected to include storing non-perishable food, bottled water, and other basic supplies to ensure families can cope independently in a crisis, thereby freeing up resources for the most vulnerable.
The initiative, described as a significant step in the government's resilience strategy, comes amid growing concerns over the impact of climate change—such as floods, heatwaves, and storms—as well as heightened geopolitical tensions that have raised fears of hybrid attacks on critical infrastructure. Officials believe that encouraging individual preparedness will reduce strain on emergency services and allow them to focus on those in greatest need.
While the exact details of the campaign are still being finalized, it is expected to be a multi-platform effort involving websites, leaflet drops, and possibly television advertisements. The government has not yet set a date for the launch, but sources indicated it could be announced within weeks.
Critics have questioned whether such a campaign might cause unnecessary alarm or disproportionately burden low-income households unable to afford extra supplies. Others have noted that the UK, like many European nations, already faces challenges in coordinating disaster response across devolved administrations. The government has stressed that the advice is about sensible precaution, not panic.
The move echoes similar preparedness campaigns in countries such as Sweden and Finland, which have long maintained public guidance on stockpiling for crises. The UK’s approach will be tailored to the specific risks it faces, including flooding, power outages, and the potential for disruptions to supply chains caused by hostile actors.
Cabinet Office officials declined to comment on the specifics of the campaign, but a spokesperson said: "The government is committed to ensuring the UK is resilient against a range of threats, and we will provide clear, practical advice to the public in due course."