The five largest U.S. investment banks have produced $67 billion in equities revenue through Sept. 30, already surpassing the record $60 billion they booked for all of 2025, according to company filings. Wall Street's Big Three, Goldman Sachs, JPMorgan Chase and Morgan Stanley, have captured nearly 80% of that sum, or $52 billion combined.
"When it comes to the AI mega trade, the Big Three consider each other their main competitors, and that's pretty much it," Mike Mayo, a Wells Fargo banking analyst, told CNBC. "They've been best positioned to take advantage of this market."
Prime brokerage, the business of providing hedge funds with margin loans, securities lending and other trading services, has become a key battleground and source of growth. Demand for leverage to place bets on AI hardware, hyperscalers and chip suppliers has surged. Goldman Sachs reported a 96% jump in equities financing activities in the third quarter to a record $3.37 billion. JPMorgan and Morgan Stanley do not break out that figure but said they saw a similar dynamic.
"In this moment where AI is such an overwhelming theme ... there is capital being tapped through all kinds of different mechanisms," JPMorgan CFO Jeremy Barnum said on the bank's third-quarter earnings call.
The fastest-growing frontier for equities trading was Asia, with institutional investors pouring into South Korea and Taiwan to target the "picks and shovels" of the AI supply chain, memory chipmakers and semiconductor manufacturers. The Big Three, with offices across Tokyo, Hong Kong, Seoul and Mumbai, reaped the benefits.
The boom has drawn some warnings. The International Monetary Fund cautioned this month that growing leverage, crowded positions and correlated selling by hedge funds could create stability risks. JPMorgan CEO Jamie Dimon said in August that industrywide leverage was "the highest it's ever been," though he stopped short of calling it a threat to financial markets.
Trading executives note that transaction taxes and stamp duties inflate top-line revenue, and there is no uniform definition of what equities trading revenue should include, complicating comparisons. Still, the overall momentum is clear. "We're still in a stock-based world," Morgan Stanley CEO Ted Pick said on the firm's earnings call. "Equities are still, all things being equal, the attractive asset class."