FTC Demands Data from Walmart, Uber, and Others on Personalized Pricing
Agency seeks information on use of personal data to set individual prices and wages
The Federal Trade Commission (FTC) is requiring nine major companies, including Walmart, Uber, and Delta, to provide information on whether and how they use consumers’ personal data to set individual prices, wages, and job offers. The move comes ahead of the U.S. congressional elections as cost of living remains a top voter concern.