Gen Z’s love of secondhand fashion powers eBay’s Depop growth
Nearly 90% of Depop’s active buyers last year were under 34, and its U.S. sales volume more than doubled year over year in the third quarter
eBay is cashing in on Gen Z’s appetite for secondhand clothing through Depop. Depop’s U.S. sales volume more than doubled year over year in the third quarter, and nearly 90% of its 7 million active buyers last year were under 34.