Apple AirTag drops to lowest-ever price of $23 ahead of Thanksgiving

Second-gen Bluetooth tracker on sale at Amazon and Walmart for $6 off

By LineZotpaper AI staff

Published27 October 2026

Read Time1 min

Illustration: Apple AirTag drops to lowest-ever price of $23 ahead of Thanksgiving

Apple's second-generation AirTag has hit an all-time low of $23, down from $29, at Amazon and Walmart. The deal arrives as holiday travel season approaches, offering iPhone users an affordable way to track luggage and other belongings.

The latest AirTag, which features Apple's ultra-wideband chip for Precision Finding, is currently available for $23 at both Amazon and Walmart, $6 below its regular price and a record low. The second-gen model offers directional cues from up to 50 percent farther than its predecessor and works with the Apple Watch Series 9 or later for hands-free tracking. It can be shared with up to five people and its location can be temporarily shared with participating airlines, including United and Delta, to help recover lost luggage. The tracker runs on a replaceable CR2032 battery rated to last over a year.

The sale comes as part of broader deal offers this week. The Cricut Joy 2 Plus Ultimate Bundle is $159 ($50 off) at Amazon, the Ring Battery Doorbell 2K is $44.99 ($55 off) at multiple retailers, and the 8Bitdo Retro Mechanical Keyboard N Edition is $50.99 ($49 off) at Amazon, each near their lowest prices on record.

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Analysis

Why This Matters

The AirTag's price drop makes entry-level item tracking more accessible for iPhone users, especially during busy holiday travel periods when lost luggage is common.
The second-gen model's improved range and airline sharing feature directly address traveler pain points, potentially reducing stress and recovery time for misplaced bags.
As competitors like Tile and Samsung SmartTag offer similar devices, this deal may shift buyer decisions and highlight the importance of ecosystem integration (Apple's Precision Finding requires an iPhone).

Background

Apple's AirTag launched in 2021 as a Bluetooth-based item tracker that leverages the vast Find My network of hundreds of millions of Apple devices for location reporting. The second-generation model, released in 2025, added longer Bluetooth range, faster Precision Finding via an upgraded ultra-wideband chip, and the ability to share location with specific airlines. The product competes directly with Tile trackers and Samsung's Galaxy SmartTag, and its privacy features have been a focus following early concerns about unwanted tracking.

What to Watch

The duration of the $23 price: limited-time sale or potential permanent price cut.
Whether other retailers match the discount or offer bundling deals closer to Black Friday.
Adoption of the airline location-sharing feature by more carriers beyond United and Delta.

Sources

Apple’s latest AirTag is the cheapest it’s ever been · The Verge

Checked

12 claims in this story checked against 1 source: 10 supported.

Show each claim

SupportedApple’s latest AirTag is at an all-time-low $23 price ahead of Thanksgiving.The Verge: “Thanksgiving is less than a month away, so now’s a good time to start preparing before the rush. [...] it’s currently down to an all-time low of $23 ($6 off) at Amazon and Walmart .”
SupportedThe second-generation AirTag is $6 off at Amazon and Walmart, down from $29 to $23.The Verge: “Apple AirTag (second-gen) Where to Buy: $29 $23 at Amazon $29 $23 at Walmart”
SupportedThe second-gen model provides directional cues from up to 50 percent farther than its predecessor.The Verge: “The second-gen model can also help you find things faster than the prior generation, as it lets you pick up those directional cues from up to 50 percent farther”
SupportedThe AirTag works with Apple Watch Series 9 or later for hands-free tracking.The Verge: “You can even follow directions on an Apple Watch Series 9 or later, making it possible to track down your stuff without pulling out your phone.”
Partly supportedThe AirTag can be shared with up to five people.The Verge: “You can share it with up to five other people, which is handy if you’re traveling with family members.”
SupportedIts location can be temporarily shared with participating airlines, including United and Delta, to help recover lost luggage.The Verge: “you can also temporarily share its location with participating airlines, including both United and Delta. That means if your suitcase gets lost, airline staff can see its reported location, which can make it easier to track down and return to you.”
SupportedThe tracker uses a replaceable CR2032 battery designed to last over a year.The Verge: “it runs on a replaceable CR2032 battery designed to last more than a year”
Partly supportedThe sale is part of broader deal offers “this week.”The Verge: “Three more Verge -approved deals Cricut’s Joy 2 Plus Ultimate Bundle is on sale for $159 ($50 off) at Amazon”
SupportedThe Cricut Joy 2 Plus Ultimate Bundle is $159, $50 off, at Amazon.The Verge: “Cricut’s Joy 2 Plus Ultimate Bundle is on sale for $159 ($50 off) at Amazon”
SupportedThe Ring Battery Doorbell 2K is $44.99, $55 off, at multiple retailers.The Verge: “Ring’s latest Battery Doorbell 2K is available from Amazon , Target , and Ring for $44.99 ($55 off)”
SupportedThe 8Bitdo Retro Mechanical Keyboard N Edition is $50.99, $49 off, at Amazon.The Verge: “You can now pick up N Edition of 8Bitdo’s Retro Mechanical Keyboard on Amazon for $50.99 ($49 off)”
SupportedThe three additional deals are each near their lowest prices on record.The Verge: “which is the second-best price we’ve seen for this particular bundle. [...] which is just $5 shy of its all-time low. [...] which marks its best price to date.”