Apple shares new Apple Watch stories of fitness turnaround and sepsis alert

Videos highlight Activity Rings and high heart rate notifications in the company's True Apple Watch Story series

By LineZotpaper AI staff

Published28 October 2026

Read Time1 min

Illustration: Apple shares new Apple Watch stories of fitness turnaround and sepsis alert

Apple has published two new videos in its True Apple Watch Story series, telling how the Apple Watch helped one man overhaul his fitness and alerted another user to a medical emergency that doctors said had progressed to septic shock.

Apple's YouTube channel shared the two videos on 28 October as the latest additions to its True Apple Watch Story campaign.

The first features Josh, who weighed about 340 pounds before using the Apple Watch's Activity Rings to help improve his fitness. The second features Morgan, who credits the device's high heart rate notifications with helping save her life after doctors diagnosed a kidney infection that had progressed to septic shock.

The company has long promoted the Apple Watch as a health and fitness device and has increasingly turned to real-life stories to illustrate its features. The new videos join earlier entries including Connor's Heart Health Emergency and Amanda's Rare Cancer Diagnosis. Apple previously ran a campaign in China focused on the device's health and safety features.

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Analysis

Why This Matters

Apple's marketing increasingly relies on real customer stories to explain its health features, which may shape how consumers see the Apple Watch as a medical safety tool.
The videos spotlight built-in features such as Activity Rings and high heart rate notifications, which for some users can provide early warnings about serious conditions.
The campaign shows a growing regional push, following an earlier health-and-safety focused campaign in China.

Background

Apple has promoted the Apple Watch as a health and fitness product since its launch, adding capabilities such as heart rate monitoring, activity tracking and other wellness tools over successive models. In recent years it has moved beyond product announcements to feature real customers in event segments and dedicated campaigns, of which the True Apple Watch Story series is the latest example.

What to Watch

Whether Apple releases further True Apple Watch Story videos and which health features they highlight.
Whether the series expands into additional countries or formats, following the earlier campaign in China.
How the stories are received, particularly whether they encourage more users to rely on wearable health alerts.

Sources

Apple releases two new real-life Apple Watch stories, including a life-saving alert · 9to5Mac

Checked

9 claims in this story checked against 1 source: 8 supported.

Show each claim

Partly supportedApple shares new Apple Watch stories about a fitness turnaround and a sepsis alert.9to5Mac: “The second features Morgan, who credits the device’s high heart rate notifications with helping save her life after doctors diagnosed her with a kidney infection that had progressed to septic shock.”
SupportedThe videos highlight Activity Rings and high heart rate notifications in Apple’s True Apple Watch Story series.9to5Mac: “The first features Josh, a user who weighed about 340 pounds before turning to the Apple Watch’s Activity Rings to help improve his fitness. The second features Morgan, who credits the device’s high heart rate notifications”
SupportedApple published two new videos in its True Apple Watch Story series about how the watch helped one person’s fitness and another person’s health.9to5Mac: “Apple’s YouTube channel shared two new videos today from its “True Apple Watch Story” series, highlighting how the device helped save one woman’s life and transform another person’s fitness journey.”
SupportedThe second video tells how Morgan’s high-heart-rate notifications helped save her life during a kidney infection that had progressed to septic shock.9to5Mac: “The second features Morgan, who credits the device’s high heart rate notifications with helping save her life after doctors diagnosed her with a kidney infection that had progressed to septic shock.”
SupportedApple’s YouTube channel shared the two videos on 28 October.9to5Mac: “Apple’s YouTube channel shared two new videos today”
SupportedJosh weighed about 340 pounds before using the Apple Watch’s Activity Rings to help improve his fitness.9to5Mac: “The first features Josh, a user who weighed about 340 pounds before turning to the Apple Watch’s Activity Rings to help improve his fitness.”
SupportedApple has long promoted the Watch as a health and fitness device and has increasingly used real-life stories to illustrate its features.9to5Mac: “While Apple has long promoted the Apple Watch as a health and fitness device, the company has been increasingly turning to real-life stories to illustrate how its features can make a difference in people’s lives.”
SupportedThe new videos join earlier stories including Connor’s Heart Health Emergency and Amanda’s Rare Cancer Diagnosis.9to5Mac: “Today’s videos join other True Apple Watch Story videos, including Connor’s Heart Health Emergency and Amanda’s Rare Cancer Diagnosis”
SupportedApple previously ran a campaign in China focused on the Watch’s health and safety features.9to5Mac: “including a recent campaign in China focused on the device’s health and safety features.”