Apple launches $1,999 foldable iPhone Duo, its biggest design change in nearly two decades

New CEO John Ternus bets big on foldables as preorders open October 16

edit
By LineZotpaper
Published
Updated
Read Time3 min
Sources13 outlets
Apple has officially entered the foldable smartphone market with the iPhone Duo, a $1,999 device that marks the most dramatic redesign of its flagship product since the iPhone X in 2017. Announced at the company’s first major event under new CEO John Ternus, the Duo features a 7.6-inch inner Retina display when unfolded, a 5.4-inch outer screen, and will be available for preorder starting October 16, with in-store sales beginning October 23.

At Wednesday’s “Surprise and Sunshine” event in Cupertino, Apple showcased the iPhone Duo as its long-awaited answer to foldables from Samsung and Huawei — more than seven years after the first Galaxy Fold. The device has been in development for eight years, according to Ternus, who was directly involved in its engineering during his tenure in Apple’s hardware division.

“Others have created foldables that just feel like two phones awkwardly stuck together,” Ternus told the audience. Apple’s model, he claimed, “redefine[s] the experience of using a foldable phone.” The Duo is designed to feel like a small iPad when open and a wider iPhone when closed. Ternus described it as “entirely new and at the same time remarkably familiar,” noting its passport-like size and rounded edges.

The phone is powered by the new A20 Pro chip and features a 48-megapixel fusion main camera and a 48-megapixel ultrawide camera with 2x optical zoom. Its hinge, made from Grade 5 aluminum and comprising more than 100 specially engineered components, was built with AI assistance, Apple said. The inner display uses a custom nanotexture finish to hide the crease and reduce glare. Early hands-on impressions from The Verge described the hinge as smooth and the crease as “almost impossible to find with my finger.” The device is IP68 rated, supporting water and dust resistance.

Notably, the iPhone Duo lacks Face ID, relying instead on Touch ID for biometric unlocking, though it can be unlocked with an Apple Watch. It is eSIM-only worldwide, following the approach of last year’s iPhone Air. Storage options range from 256GB to 2TB, with prices starting at $1,999 and climbing to $3,200 for the highest configuration.

Apple positioned the Duo as a business productivity device, demonstrating its ability to handle Zoom calls with multiple participants and a broader view of Slack. The larger screen supports multiple app windows simultaneously, a feature previously reserved for iPads.

The launch comes as Apple enters a mature foldable market. “The real fight is China, where Huawei owns nearly 80% of foldables,” said Francisco Jeronimo, vice president at IDC EMEA. Ben Wood, chief analyst at CCS Insight, suggested that Ternus’s promotion was timed “to coincide with what will be arguably one of the biggest iPhone launches for many years.”

Alongside the Duo, Apple also announced the iPhone 18 Pro lineup, new AirPods, and an always-listening Apple Watch.

§

Analysis

Why This Matters

  • Apple’s entry could reshape the foldable market, potentially accelerating adoption among its loyal user base, but the high starting price limits its initial appeal.
  • The iPhone Duo is a defining product for new CEO John Ternus, signaling his strategic direction after Tim Cook’s departure.
  • The device’s productivity focus may challenge tablets and even laptops for business users, but its success depends on software optimization and real-world durability.

Background

Apple has been rumored to be working on a foldable iPhone for years, consistently taking a slower approach than competitors like Samsung and Huawei. Under former CEO Tim Cook, the company waited for display and hinge technology to advance to its quality standards. The iPhone Duo represents the culmination of that effort, arriving as the flagship product of Ternus’s first major event. The iPhone line generates over half of Apple’s annual revenue, making the Duo’s performance critical.

Key Perspectives

Apple: Positions the Duo as a revolutionary productivity tool that redefines the foldable experience, emphasizing seamless software integration, a nearly invisible crease, and premium build quality. Competitors (Samsung, Huawei, Oppo): Face a new rival that can leverage Apple’s ecosystem and brand loyalty, but must counter with lower prices, proven durability, and more mature software for foldables. Critics/Skeptics: Question whether the $1,999 price tag and lack of Face ID will deter buyers, especially given that foldable sales remain a small fraction of the global smartphone market. Analysts note Apple is entering a segment where Huawei dominates in China and Samsung leads globally.

What to Watch

  • Preorder numbers and early sell-out times, particularly in the US and China.
  • Durability reports and crease visibility over time compared to established foldables.
  • Whether business-focused features like multi-window support gain traction in enterprise adoption.

Sources

newspaper

Zotpaper

Articles published under the Zotpaper byline are synthesized from multiple source publications by our AI editor and reviewed by our editorial process. Each story combines reporting from credible outlets to give readers a balanced, comprehensive view.

Apple launches $1,999 foldable iPhone Duo, its biggest design change in nearly two decades | Zotpaper