Opposition treasury spokesman Angus Taylor and Nationals leader Matt Canavan announced the policy on Thursday, arguing it would break organised crime's control of the lucrative black market for cigarettes. The announcement follows a similar proposal by One Nation leader Pauline Hanson weeks earlier for a 75 percent cut.
Labor and health groups condemned the plan, describing it as an addiction to big tobacco that would cost lives. Leading public health experts and the Australian Medical Association labelled the move a reversal of decades of tobacco control progress. The government has seized on the proposal to attack the Coalition, framing the excise cut as a subsidy for smoking and a threat to public health.
The policy is the centrepiece of a broader opposition push to tackle Australia's growing illicit tobacco trade, which has been described as one of the nation's largest public health failures. The Coalition argues that high excise rates have driven smokers to the black market, funding organised crime. By slashing the tax and legalising vaping products, they aim to undercut illegal sellers and bring the trade under regulation.