To her more than 80,000 followers, Bindi Raye's life has all the familiar elements of a FIFO worker: commenting on the quality of mess hall food, barracking for the West Coast Eagles, soaking up the sun at Perth's Cottesloe Beach, and travelling from Gunshot Creek in Far North Queensland to Galvans Gorge in the Kimberley.
There is just one problem — Bindi Raye does not exist. Her face, voice and online persona are a generative AI fabrication, and her carefully curated Instagram feed is not sign-posted as AI-generated.
The account directs keen followers to a pay-walled Bindi Raye profile on the subscription platform Fanvue. There, a small AI label is displayed and AI is mentioned in the description. Subscribers can pay up to $115 for Bindi Raye's pornographic videos, plus $9.24 a month for an ongoing subscription.
Fanvue's head of trust and safety, Rob Haywood, confirmed Bindi Raye was an AI creator, saying about 75 per cent of its creators use at least one AI tool. He said every account, including those featuring "fully AI personas", is linked internally to a verified real person. Yet the identity of the person behind the Bindi Raye accounts remains a mystery. The ABC has messaged the creator for comment but has not received a response.
The ABC identified clear signs of AI generation, including frequent misspellings, background distortion and continuity errors in facial features during videos — findings verified by an independent expert at the University of Queensland's Cyber Forensics Lab. Bindi Raye also appears in some videos wearing a work uniform bearing the logo of a real mining company, which told the ABC no one with that name or appearance has ever been employed there.
University of Queensland cybersecurity lecturer Priyanka Singh said the profiles contained a wide array of telltale signs. "It seems to be almost 100 per cent AI-generated," Dr Singh said, citing lip sync not matching speech, frame inconsistencies and errors in shadows.