Barcelona-based Titan OS, which makes an operating system for smart TVs, has raised $46 million in new funding to expand internationally, the company announced on Wednesday. The round combines equity with debt facilities provided by funds and accounts managed by BlackRock, alongside existing investors Highland Europe and Mangrove Capital Partners. Titan OS, which raised $58 million last year, has now secured $110 million in total funding.
Titan OS's pitch to television makers is an operating system that can generate money through partnerships with free ad-supported television (FAST) channels and advertising on different screens. The company said it could have chosen not to raise money and grow slowly, but wants to be more ambitious, creating more partnerships and expanding into more geographies.
The startup now serves 30 million users, up from 18 million a year ago, and has added Sharp, AOC, Vestel and Skyworth as partners. It acts as a sales partner for TiVo in some regions and for Tubi in the UK, and Philips has switched to Titan OS, dropping Google TV for its 2026 models. Headcount has grown to 250, and the company has opened a London office focused on advertising alongside its bases in Barcelona, Amsterdam and Taipei.
The wider reach gives Titan OS a bigger advertiser footprint and better audience engagement metrics to offer marketers. Newly appointed CFO Hyoungung Kim said, “Our bread and butter is the monetization of our inventory on our own network. But the point is that we're going beyond that.” He said TV hardware is not a very profitable business, leaving manufacturers reliant on partners such as Titan OS that share revenue after the sale, and said manufacturers had doubled down on Titan OS's partnership as chip prices rose during the AI boom.
With the new money, Titan OS plans to focus on content discovery, using interface tweaks and AI to help viewers find something to watch, alongside partnerships with more content providers such as FAST channels. Tobias Pfalzgraff, SVP of people and marketing, said that unlike “walled gardens” such as Google, which he said tries to channel people to YouTube, Titan OS has no content offering of its own and is “impartial in our role in content discovery,” working to reduce time spent searching. The company is dominant in Europe and thinks few manufacturers create their own operating systems; it says more set makers would like to adopt Titan OS, as Philips did.
Analysis
Why This Matters
- Titan OS is building an independent alternative to the operating systems of big tech platforms, and Philips' decision to drop Google TV for its 2026 models shows major TV makers are willing to switch suppliers.
- With 30 million users, up from 18 million a year ago, the company is offering advertisers a significantly larger footprint across European screens.
- The funding round signals continued investor appetite for connected-TV platforms that give hardware makers a stream of revenue after the point of sale.
Background
Smart TV operating systems shape what viewers see when they switch on a set: the home screen, the app catalogue and the advertising. Most televisions ship with software from a small number of large platforms, and TV makers have long found it hard to profit from selling the hardware itself. Titan OS, based in Barcelona, is one of the companies offering manufacturers an independent system that earns money through advertising and content partnerships.
What to Watch
- Whether more manufacturers follow Philips in adopting Titan OS, and whether the company gains ground beyond Europe.
- How its AI-assisted content discovery and ad recommendation work develops.
- Whether rising chip prices, which Titan OS says have deepened manufacturers' reliance on revenue-sharing partners, reshape deals across the TV industry.
Checked
12 claims in this story checked against 1 source: 12 supported.
Show each claim
- SupportedTitan OS raised $46 million to expand its smart TV operating system internationally.TechCrunch: “Titan OS raises $46 million to expand its smart TV OS internationally. Barcelona-based smart TV operating system maker Titan OS has raised $46 million in new funding”
- SupportedThe $46 million round combines equity and debt, with debt facilities provided by funds and accounts managed by BlackRock and existing investors including Highland Europe and Mangrove Capital Partners.TechCrunch: “consisting of both equity and debt, the company announced on Wednesday. The money comes from debt facilities provided by funds and accounts managed by BlackRock, along with existing investors like Highland Europe and Mangrove Capital Partners.”
- SupportedTitan OS serves 30 million users, up from 18 million a year earlier.TechCrunch: “The company now serves 30 million users, up from 18 million last year.”
- SupportedTitan OS raised $58 million last year and has now raised $110 million in total.TechCrunch: “The startup, which secured $58 million last year , has now raised $110 million in total.”
- SupportedTitan OS added Sharp, AOC, Vestel and Skyworth as partners.TechCrunch: “Compared with last year, the startup has also added Sharp, AOC, Vestel, and Skyworth as partners.”
- SupportedPhilips switched to Titan OS and dropped Google TV for its 2026 models.TechCrunch: “Its partnership with Philips has been a success, as the Dutch electronics maker has switched to Titan OS and ditched Google TV for its 2026 models .”
- SupportedHyoungung Kim said, “Our bread and butter is the monetization of our inventory on our own network. But the point is that we're going beyond that.”TechCrunch: ““Our bread and butter is the monetization of my inventory on my own network. But the point is that we’re going beyond that.”
- SupportedTitan OS increased its headcount to 250 and opened a London office focused on advertising.TechCrunch: “In the last year, the company has increased its headcount to 250 people, and also opened an office in London to concentrate on advertising.”
- SupportedKim said TV hardware is not very profitable, manufacturers rely on partners such as Titan OS that share revenue after sale, and manufacturers doubled down on the partnership as chip prices rose during the AI boom.TechCrunch: ““The TV hardware industry is not a very profitable business. That’s why they are so reliant on partners like Titanos that share revenue after the sale of the TV. But now, of course, the chip sets, the chip prices are increasing more and more. Right. With the AI boom, they have basically doubled down on our partnership,” Kim said.”
- SupportedTitan OS plans to use interface tweaks and AI to improve content discovery and partner with more content providers, such as FAST channels.TechCrunch: “For that, it is using interface tweaks and AI to boost discovery, alongside partnering with more content providers like FAST channels.”
- SupportedPfalzgraff said Titan OS has no content of its own and is “impartial in our role in content discovery,” while working to reduce search time.TechCrunch: “We do not have that, and we are impartial in our role in content discovery. We are working and trying to reduce time spent searching,” Tobias Pfalzgraff, SVP of people and marketing at Titan OS, said.”
- SupportedTitan OS is dominant in Europe, believes few manufacturers create their own operating systems, and says more set makers would like to adopt its system, as Philips did.TechCrunch: “While the company is dominant in Europe, it thinks that there are only a few manufacturers creating their own operating systems; more set makers would like to adopt its operating system, just like Philips did.”
