Spotify Hands U.S. Premium Users Control Over Recommendation Algorithm With 'Taste Profile'
Spotify is rolling out a new feature called 'Taste Profile' to Premium subscribers in the United States that lets users see how the platform understands their audio preferences and adjust recommendations using natural language commands. The AI-powered tool, first previewed at SXSW in March by co-CEO Gustav Söderström and tested in New Zealand, effectively gives listeners direct control over the algorithm that powers Discover Weekly, Made for You playlists, and Spotify Wrapped.
