Employees at Meta acknowledged in internal messages, reported Friday by Folha de S Paulo, that the Instagram accounts of President Lula were negatively affected by restrictions during Brazil’s election. The messages, which Folha said it reviewed, also acknowledged that the platform recommended the profile of Senator Flavio Bolsonaro, Lula’s right-wing challenger in the October 25 presidential runoff, as well as his WhatsApp channel.
Meta told the Reuters news agency that the technical issues cited in the report were already public and that the referenced conversations related solely to the severity of those issues, not political interference.
The report came a day after a Brazilian court ordered Meta to immediately adopt measures to provide equal treatment of the two candidates ahead of the runoff. Justice Marco Aurelio Bellizze of Brazil’s top electoral court ruled that Meta cannot reduce the distribution of political content, restrict searches or remove posts in a way that creates an imbalance between Lula and Bolsonaro. The ruling also requires the company to ensure its artificial intelligence tool applies identical criteria to both candidacies, under a daily fine of 500,000 reais ($98,700) for non-compliance.
Lula’s party had filed a complaint accusing the tech giant of using biased algorithms and AI restrictions to favour Bolsonaro. According to the party, some of Lula’s posts appeared without a share button and had reduced reach, and options for reactions, sharing, audio or accelerated speed were missing.
