Nike's struggles deepen as share price tumbles and Mbappé defects to rival On
Nike, the world's largest sportswear brand, is in the midst of a difficult turnaround after losing sales, customers and ground to rivals. The company's share price has fallen 75% over five years, and it was removed from the S&P 100 index of major US firms last month. Adding to the pressure, football star Kylian Mbappé ended a 20-year association with the brand last week to join fast-growing Swiss competitor On. CEO Elliott Hill, coaxed out of retirement two years ago to lead the recovery, has a strategy that shows early results, but progress is slow.
